Leading entertainment executive and entrepreneur Cris Abrego and celebrated director, producer, and activist Eva Longoria announced today that they have formed a new media holding company and premium content studio, Hyphenate Media Group — a company that will be part production company, part talent scouting agency and part business incubator. 

The new venture will invest in creator-led enterprises as well as develop and produce its own slate of original programming. Abrego will serve as the CEO of the company, and Longoria will serve as its Chief Creative Officer. Media and entertainment powerhouse Banijay, led by Chairman Stéphane Courbit and CEO Marco Bassetti, where Abrego has served as Chairman of the Americas since 2020, has made a strategic investment in the new business to accelerate its growth.

I was hired by and worked alongside Cris and Eva in creating the Hyphenate Media Group pitch deck to present to Banijay HQ.

PRESS